Luxury / Lifestyle Storytelling
The Client:
Sunny Diamonds, Francis Alukkas, Purple Peedika and Sobha Signature (UAE) – leading names in luxury jewelry, lifestyle and premium real estate.
The Ask:
These brands needed integrated marketing campaigns that upheld their premium positioning while driving strong audience engagement across multiple touchpoints. The challenge: create copy and content that balanced aspiration with accessibility, ensuring consistency from social media to OOH to brand communications.
The Idea/Approach:
I led a cross-functional team of writers, designers, and performance marketers to develop creative campaigns tailored to each brand’s unique audience. My focus was on:
Maintaining luxury tone of voice while keeping messages clear and impactful.
Translating high-level brand values into campaign narratives that connected emotionally.
Ensuring consistency across all mediums—social, print, OOH, flyers, and direct communications.
Guiding creative direction and messaging so every asset spoke volumes about the brand’s exclusivity and elegance.
The Work:
Social Media Campaigns: Crafted storytelling-driven posts and ads that reinforced brand prestige while engaging audiences digitally.
Print & OOH: Wrote headline-driven, visually striking copy for billboards, brochures, and retail communication.
Flyers & Brand Collateral: Developed clear, persuasive messaging for in-store and direct marketing.
Leadership & Collaboration: Directed writers and designers, aligning creative execution with performance marketing strategies.
Brand Communications: Produced content for management and corporate communication, ensuring a unified premium brand identity.
The Impact:
Delivered campaigns that reinforced luxury positioning while resonating with target audiences.
Elevated brand storytelling, ensuring consistency across platforms and formats.
Strengthened market presence for Sunny Diamonds and Francis Alukkas in the jewelry space, and Sobha Signature in the premium property sector.
Proved ability to lead end-to-end campaign execution—from concept to copy to performance alignment.