Marine Charter – Website UX & Content Strategy.
The Client:
Marine Concept Sea School, an association offering professional training and certifications in maritime education.
The Ask:
The client needed a website that could showcase complex course schedules, accreditations, and materials while maintaining a sophisticated, modern brand feel. The goal: make the website informative and accessible to students, partners, and certification bodies without overwhelming them.
The Idea/Approach:
I led UX content strategy and copy development, collaborating closely with designers and developers. My approach:
Simplify heavy, text-dense materials into clear, structured content.
Develop wireframes to map out content hierarchy and student journeys.
Craft a professional yet approachable voice that reflected trust, credibility, and expertise.
Ensure copy aligned with brand storytelling while staying compliant with industry standards.
The Work:
Wireframes & Content Flow: Created the blueprint for the site’s look, navigation, and messaging hierarchy.
Website Copywriting: Wrote headlines, course descriptions, and brand statements for landing pages.
Accreditations Showcase: Highlighted certifications in a way that conveyed prestige while staying accessible.
Banner Messaging: Partnered with designers to deliver bold, brand-right headlines that matched latest design trends.
The Impact:
Delivered a streamlined, professional website ready for accreditation boards, students, and international partners.
Successfully balanced content-heavy needs with a modern, intuitive design.
Strengthened the client’s brand credibility, setting the stage for global training expansion.