Social & Performance Marketing – Conversion-Driven Copy

The Clients:

StylePlus (lifestyle), Purple Peedika (retail), ScribeSmith (content services), and Vibrant Spaces (real estate).

The Ask:

These brands needed high-impact, bite-sized content for digital channels—social media, paid ads, emails, and OOH—that could capture attention quickly, communicate value, and drive conversions. The challenge was to deliver scroll-stopping copy that balanced brand personality with performance goals.

The Approach:

Working across lifestyle and real estate accounts, I focused on creating content that was channel-first, audience-targeted, and results-driven. My approach included:

  • Crafting sharp, persuasive microcopy for paid social, display, and OOH.

  • Tailoring tone of voice for each brand—from playful for lifestyle/retail to aspirational for real estate.

  • Collaborating with designers and performance marketers to ensure copy and visuals worked seamlessly.

  • Optimizing copy with calls-to-action (CTAs) that were clear, engaging, and aligned with campaign goals.

The Work:

StylePlus: Social campaigns highlighting lifestyle products with crisp taglines and CTAs.

  • Purple Peedika: Created engaging OOH and retail collateral with catchy, culturally relevant copy.

  • ScribeSmith: B2B-focused short-form content (emails, ads) that emphasized clarity and conversion.

  • Vibrant Spaces: Real estate ads and social content written in an aspirational, trust-building tone.

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The Result:

Produced content that consistently drove engagement and conversions across multiple industries.

  1. Demonstrated ability to adapt voice for different sectors—lifestyle, retail, B2B, and real estate.

  2. Strengthened collaboration between copy, design, and performance teams, ensuring cohesive campaigns.

  3. Showcased versatility in writing short, impactful, performance-focused copy

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